Ayad is the founder and general manager of Monroe Blvd. His inspiration came from observing the growing cannabis market, the type of solutions available, and the new class of customers emerging after the legalization initiatives in the U.S.

One of his main goals is to fight the unfair and unjustified stigma surround marijuana users by reinforcing the positive attributes of cannabis through providing relevant content, deliver exclusive accessories to the cannabis connoisseur, and showing a glimpse of a new class of stoners lifestyle focusing on health, productivity, and sophistication.

Ayad is responsible for the development of Monroe Blvd's philosophy, long and short-term strategic goals and objectives and their implementation. He develops and directs the activities to achieve the company's goals as well as develops the organizational structure and customer outreach efforts and capabilities. This has involved creative approaches to defining market opportunities, innovative business development and disciplined analysis of organization and marketing implications. 

Ayad obtained an MBA from University of Arizona, and a B.S. in Electrical Engineering from University of Baghdad.