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Cannabis culture is just like any other living community. Unfortunately, as it often happens that when a culture isn't recognized as appropriate, profitable, or important by the ruling class, our traditions, history, and rituals have been passed down through generations become lost to big business, big marketing, and big judgment.
The portrayal of cannabis in recent history has stunted positive consumption within mainstream culture. It has kept cannabis stigmatized as rebellious and with low socioeconomic standing. The vision of 421Blvd is to counter this by promoting a lifestyle that is balanced, healthy, and knowledgeable, infused with cannabis.
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